In just three years, Alyce Tran has turned The Daily Edited, an affordable luxury accessories line, into a global company with stores in the U.S., Singapore and Australia.

On today's show, Alyce talks about the expansion of the company — including the recent sale of a 30% stake in her company for $4.5 million - and the growing pains that come with that kind of growth. Monica and Alyce also discuss how to maintain company culture across an international company, the personal cost of running a business and TDE’s social media strategy.

You can Subscribe and Listen to The Mentor Files on Apple Podcasts.

(And please be sure to leave me a Rating and Review!)

'In this day and age you need to have a fresh outlook because I don't think, in any industry, previous rules apply.'- Alyce Tran

Show Notes:

• What is The Daily Edited (TDE)
• What it was like expanding from Australia to the U.S.
• How social media helped them build their international customer base
• Why they decided to do free international shipping
• How they built personalization into their timeline
• The brand evolved from a blog to accessories
• The challenges of growing a business quickly
• Why TDE had to open stores
• What the mall atmosphere is like in Australia
• What is Alyce's involvement in the brand visuals
• How Alyce cashed out of the business
• The transition from her previous career to focusing on TDE
• How to maintain a company culture across an international company
• The personal cost of running a business

'We have been building an Instagram following, and I feel like that's how we got international consumers.' - Alyce Tran

Links Mentioned:

• Check out The Daily Edited
• Get a Triangl Bikini
• Connect with Alyce:

Instagram | Linkedin

'We were doing things because they were meant to be fun, and we were like, 'Well we're not having fun,' so we wound that down.' - Alyce Tran

SaveSave